Getting a Foot in the Door

Responding to RFPs can be a foot in the door. If you don’t have a personal connection or referral to an organization, responding to its RFPs can help you convince your target customer of your business’s value. Yes, you’re likely to face some competition, but if you know that your prices are competitive, bidding on projects is likely to help create opportunities

Kathryn Hawkins at the Intuit blog writes about a number of pros and cons regarding RFPs.  But consider her cons simply as advice on the best way to approach RFPs and you'l be better served.  Great advice, head over and read the rest.